Marketing Summit

“Thank you for such a productive dental marketing seminar! I have attended marketing seminars around the country the last 20 years and this was the best. You provided specific action items that we could implement without purchasing other services.

So far we have placed two ads, gotten articles published and have an office brochure ready to go to print. All your responses are based on tested data which takes the guess work out of marketing.” - Tina Calderone

Part 1: How to Grow Your New Patient Base in a Tough Market
Dr. Bruce Baird

48% of all business failings can be attributed to ineffective marketing according to Dun and Bradstreet.

Yes, we’re in a recession, but now is NOT the time to pull back on the marketing throttle. In fact, it’s time to rev up your marketing; but before you run out and invest in a new web site or direct mail campaign, hear what Bruce has to say. When it comes to turning good marketing ideas into profitable breakthroughs, Dr. Bruce Baird is a legend. Bruce produces over $2,200/hour consistently. And as he’ll tell you, it all starts with marketing.

Bruce is a machine when it comes to new patient acquisition and ROI. Ask anyone on his team and they’ll tell you, “He’s obsessed with tracking.” He knows what’s working… and what isn’t working. During this program, you’ll learn the personal marketing secrets that Bruce employs to gain new and lasting patients. And you’ll not only learn what he does, but how he does it. The campaigns, the schedule, the promotions, the language… the whole kit and caboodle including:

• The best mediums. The best message. The best timing.
• The antidote to anemic referrals
• Tactics to boost new patient flow to 150 patients/month
• The most effective ways to increase loyalty among existing patients
• The key to monitoring and evaluating short and long-term ROI

Part 2: Marketing & Promoting Your Dental Practice
Mark Dilatush

Mark is the Vice President of New Patients, Inc., and has spent the past 24 years teaching dentists and their teams how to better promote, manage, and analyze their practice.

How much do you really know about your practice? During this dental marketing workshop, you’ll receive a fully customized marketing plan that we developed based on your responses to our pre-course questionnaire. This dental marketing plan will include a competitive and demographic analysis for your specific market and is full of rich data.

Additionally, you’ll lean the principles of establishing a solid marketing plan. And just as importantly, you’ll learn the top 10 mistakes most dental practices make when promoting their practice plus “why” those mistakes are so common. After learning how to avoid the top 10 mistakes, you’ll learn which marketing mediums to use, when to use them, and how to use them. Lastly during our “show-and-tell” portion, you’ll see examples of what works, what doesn’t work, and most importantly – why.

• Common challenges facing every practice
• The correlation between competitive analysis and reasonable expectations
• How to budget and allocate the budget properly each year
• Which mediums to use and what to expect from each
• What to do, what not to do, and why

“I found the Summit very helpful because it contained specific information about our practice in their geographical area. You have a history of tried and true marketing ideas and that was comforting. When I got home I implemented the press release info you gave us and we have been interviewed on the radio and in a local news magazine. Thanks again for the great info.” - Belinda Postal

Part 3: Internal Strategies to Boost Dental Practice New Patient Flow
Vicki McManus

How do you build relationships with the media and become the celebrity dentist/spokesperson in your area?

How does your dental practice implement monthly public relation campaigns that focus your team’s efforts?

How do you create a distinguishable image for yourself and heighten the community’s awareness of your dental practice?

In Part 3 of the PDA Marketing Summit, Vicki McManus will show you the keys to a powerful dental public relations program. You'll learn how to:

• Create wow experiences that triple patient referrals
• Convert shoppers to patients
• Coordinate an attack between internal and external marketing
• Develop a congruent internal and external marketing message
• Incorporate marketing into every patient contact to raise awareness and build raving fans
• Extend reach by identifying and planning referral, community and partnership relations
• Implement the top no or low-cost dental marketing tools today
• And much more!

PDA Dental Practice Marketing Summit
What will you bring back?

Secrets from the top marketing experts in the country... a 12-month customized dental practice marketing program including a competitive and demographic analysis…. instant expert tips to boost patient referrals. At the PDA Marketing Summit, you don’t just attend a CE program; you come back with tactics and strategies that will catapult your practice to the next level.

                          

Register online at www.newpatientsinc.com/summit or call 866.336.8237