Meet The PDA Team

As partners in Productive Dentist Academy, we are passionate about your growth and success. We’ve established a coaching system that provides seamless access to an entire team of experts. Bruce and Vicki work side-by-side with your head coach to develop a strategic plan for your business. The coaches then help you execute this plan, focusing on productivity, profitability, team building, service mix, hygiene department development and much more.




What are the top 3 questions you hear from PDA clients?
1.    I want to create financial freedom in 5 years or less… How do I do that?
2.   I'm ready to be more productive and not 'work so hard'. What do I have to do?
3.    How can I get my team to support me?

What do you think are the top challenges facing dentists today?
1.    Understanding overhead and profitability.
2.    Communication—both with patients and team.
3.    New patient acquisition.

Most important thing you do for your clients?
1.    Give them confidence in themselves.
2.    Provide insight into industry trends. 
3.    Provide necessary resources for growth.

What do your clients appreciate the most?
1.    Give the doctor a 'safe place' to vent frustrations.
2.    Provide peace of mind that we can help them handle their challenges.
3.    Create wealth!!

Click Here To Learn More About PDA Coaching

Rachel Wall serves the dental community as a hygiene consultant and speaker. Passionate about service, Rachel coaches dental teams to build highly productive hygiene departments by creating and implementing systems for high quality periodontal care, enrolling restorative care through hygiene, and managing the logistics of a high performance hygiene department.

Earning a degree in dental hygiene in 1991, Rachel continued her education and received a BS in Dental Hygiene from University of North Carolina-Chapel Hill in 1996. Working as a periodontal hygienist in the NC-Chapel Hill Dental School, she participated in research studies that led to the link between low-birth weight babies and periodontal disease. Her to-the-point delivery style makes consults and online webinars content rich and relevant.

What are the top 3 questions you hear from PDA clients?
1. Can you help me get my hygiene team all on the same page?
2. Can you help us develop a perio program that makes sense for our practice?
3. How can I get my hygienists to enroll more restorative?

What do your clients appreciate the most?
1. Offering more than one route to coaching/training.
2. Bringing experts to their team via live coaching, webinars and teleclasses.
3. Delivering information that is usable and can be implemented right away. 

A 1987 graduate of the University of Minnesota's Dental Hygiene Program with a BA in Communications from Metropolitan State University, Christine brings over 15 years of training experience to the table. Author of "Tooth Replacement Therapy for The Dental Auxiliary", she lectures extensively on Implant and CEREC technologies.

Drawing on her vast experience as an office manager for prosthetic practices, surgical assisting for implants, clinical hygiene, and as a practice management consultant for more than six years, Christine offers valuable insight into strategic business planning for doctors.


What do you think are the top challenges facing dentists today?
1. Case acceptance of their treatment recommendations.
2. Motivating their team members.
3. Balancing work and personal life.
4. Implementing change; especially marketing efforts.

What’s the most important thing you do for your clients?
1. This is so different per client, but overall I listen to them and act as a sounding board. 
2. I don't tell them what to do, but instead, help them figure out what they need change to improve their situation.
3. I give them hope and confidence that things will improve… whatever their current concerns.

Donna graduated from Sam Houston State University in 1983 with a BA degree. She has an extensive, award-winning background in customer service and corporate training. Donna was office manager for a multi-doctor, multi-million dollar specialty practice in the prestigious Texas Medical Center in Houston, TX for over 8 years. She has worked with Dr. Bruce Baird since day one of PDA.




What are the top 3 questions you hear from PDA clients?
1. Do I have to buy a lot of new equipment/technology?
2. Do I have to see twice as many patients and work twice as hard?
3. Does this work for practices that accept insurance?

What do your clients appreciate the most?
1. They say that we are "real". 
2. We meet them where they are and go from there.
3. We don't throw out everything in their practice … we just tweak what is already working.  
 

Susan supports practices across the country to increase productivity, teamwork, and bottom-line profits. A 1981 graduate of Forsyth School for Dental Hygienists, she returned to Boston University to complete a Bachelors in Business Administration in 1987.

Clinically she’s worked in a variety of settings in Connecticut, California, and Illinois, implementing protocols in the hygiene department and providing innovative preventive care and laser periodontal therapy.


What are the top 3 questions you hear from PDA clients?
1. How do I motivate my team to provide outstanding patient care and increasing productivity?
2. How I can create a bonus system while maintaining profitability?
3. What are the best ways to increase new patient flow?

What do your clients appreciate the most?
1. Visiting their offices to refocus themselves and their team.
2. Giving them hope for a brighter future for themselves and their team.
3. Being a liaison between the doctor and the team.

Jackie is a certified guerrilla marketer and assists PDA offices in developing no-to- low cost marketing and public relation solutions. Imagine combining marketing savvy with 15 years of dental experience, and its easy to understand the power of her 'insiders view' of dental marketing.

Her expertise in public relations is showcased every month, exclusively to PDA coaching clients, though our Public Relations Tool Kit. This "marketing in a box"  provides countertop displays, email campaigns, message on-hold copy, and scripting for the team revolving around a central monthly theme. Patient Referrals naturally rise as you implement these proven tools.

What are the top 3 questions you hear from PDA clients?
1. What is the most effective thing I can do to get more new patients?
2. Should I focus my marketing in print, radio, Internet, or direct mail?
3. My marketing isn't bringing the results I thought it would; can you take a look at what I'm doing?

What do your clients appreciate the most?
1.Great marketing information and ideas to attract new patients and build loyalty among existing patients.
2.Re-energizing and motivating them and their team to accomplish their goals.
3.Getting them to move and take action.

With over 20 years experience working with Dr. Bruce Baird, Cynthia has implemented every system in the dental practice and enjoys teaching others the cornerstones of being an effective “productivity coach” within the practice.

She co-teaches our one-of-a-kind Business Strategies course entitled: Driving the Bus™. This powerful two-day immersion course puts dentists clearly in the drivers seat, understanding the connection between overhead, budgeting, goal setting, and team incentives. 


What are the top 3 questions you hear from PDA clients?
1. How do I set up my schedule to meet office goals?
2. How do I set up my budget?
3. What external marketing campaign should I start first?

What do you think are the top challenges facing dentists today?
1. Keeping their business profitable in this economy.
2. Keeping new patients coming in the door.
3. Keeping their teams motivated.

Sommer is committed to elevating the career of dental assisting and inspires assistants to achieve more than they ever thought possible!  She empowers dentists and assistants to break out of the employee-employer relationship and work together as partners in growth.

As assistant to, Sommer (along with the rest of Dr. Baird's assisting team) is responsible for ensuring treatment acceptance and producing over $2,000/hour. Her mission is to share her knowledge with dental assistants across the country so that PDA doctors can delegate with confidence.

What’s the most important thing you do for your clients?
1. Give them tools and confidence to follow through with their goals.
2. Track their success.
3. Remind them to reward themselves and team when achieving success.

What do your clients appreciate the most?
1. Helping them template schedules and showing them how they can reach goals if followed.
2. Helping them to figure out clinical procedures and follow up with supply companies, etc.
3. Understanding how to utilize the trackers.

Behind every great dentist is a fabulous organizer who makes running the practice look easy. That is Angela! Located in Lakeland, Florida she has more than 23 years experience in dentistry. Beginning her career as a dental assistant, she now manages a one dentist/ two hygienist practice to produce more than $1.5 million per year with 28 - 32 patient care hours a week.
Angela mentors office managers through a series of programs designed to give them the communication skills and systems needed to create and sustain practice success. She and Cynthia McGraw expand both dentists and office managers to expand their leadership skills during the Driving the Bus program.

What’s the most important thing you do for your clients?
1. Create systems that will work for their practice.
2. Offer insights from the outside looking in.
3. Train office managers to lead and grow.

What do your clients appreciate the most?
1. I am able to recognize systems that are out of place and create new ones that work.
2. Ability to form a mentor relationship with a team member, helping them reach their full potential.
3. Ability to act as sounding board for ideas.
4. Believing in them and offering support, praise, and encouragement.

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